Chipotle is currently placing snippets of writing (remember, portion control is important) by authors such as Toni Morrison, Malcolm Gladwell, George Saunders, and Michael Lewis — and actor-comedians Sarah Silverman and Bill Hader for good measure — on its carry-out bags and paper cups.
As Saunders says on the Chipotle-sponsored website CultivatingThought.com, "I love the idea of putting something literary in a place we might not expect to find it." At the very least the pull quote above is more upbeat than the song lyrics featured on either side of the decades-old Treasure Island Foods bag I found in the archives at my last job. I'll take humorous optimism with my vegetarian burrito bowl over romantic pessimism with my European cheeses any day of the week.
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