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Moonlighting was hurt by a lot of things. As one person who worked on the show said, the show's slow demise came about because "Cybill Shepherd got pregnant and Bruce Willis got rich." Shepherd got pregnant in early '87, during the show's third season, although her pregnancy wasn't worked into the show until that fall, during the fourth season. Glenn Gordon Caron, the show's creator, said he couldn't see any way around the pregnancy—avoiding the issue would've prevented Shepherd from being shot below chest level, and that would've made scenes with her very static and confined to desks or tables.
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The fourth season was cut short due to the writers' strike, but during the previous season Moonlighting had only produced 15 episodes, and the one before that produced just 18. It was supposed to deliver 22 episodes a season just like any other show, but it never did, partly due to Glenn Gordon Caron being such a perfectionist and delivering script rewrites at the last minute. (I've read that production on his current show, NBC's Medium, is somewhat disorganized, but he's managed to produce 22 episodes per season so far, as he did for the one and only season of his 1999-2000 CBS series, Now and Again.)
I do like Ms. DiPesto and Herbert Viola more now that I'm older. But when I was in grade school I just wanted to see Maddie and David flirt and watch Bruce Willis be cool and funny. He hasn't been all that funny since Moonlighting, and he wasn't even that funny during the last two seasons. He looked a bit bored, to be honest.
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Willis was in those early fourth-season episodes much more than Shepherd, and he was reportedly angry that he had to carry the show while shooting Die Hard at the same time. By the tail end of the season Maddie had returned to Los Angeles, but she got married to a stranger on a train on her way back from Chicago, which made almost every fan groan (the grade-school ones anyway). She called it off the day of the "official" wedding, realizing she still loved David, and then the season ended one episode later, with the quickie annulment of Maddie's quickie marriage and a comment on the writers' strike in the last segment. Like other Moonlighting episodes, this one had ended up a few minutes short, so an extra scene was filmed with Maddie and David talking to the audience about how the writers were on strike and they didn't know how to fill the extra time. They ended up making Herbert dance to "Wooly Bully."
When the show returned in December of '88 along with other network shows, Maddie had a miscarriage, which made more fans groan, but at least that concluded the show's soap-opera aspects for the most part. Then it was back to Maddie and David solving crimes together, which I was happy to see when I was in seventh grade, but once I got older I realized it was ridiculous—as Willis said in an interview after the show ended, there was no way those two would've continued to work together after having gone through such a long, stormy affair.
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So yeah, the writers' strike didn't help Moonlighting get its momentum back, but it was already in serious trouble before that.
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