Saturday, October 11, 2014

food for thought via thoughts on food bags

Chipotle is currently placing snippets of writing (remember, portion control is important) by authors such as Toni Morrison, Malcolm Gladwell, George Saunders, and Michael Lewis — and actor-comedians Sarah Silverman and Bill Hader for good measure — on its carry-out bags and paper cups.

As Saunders says on the Chipotle-sponsored website, "I love the idea of putting something literary in a place we might not expect to find it." At the very least the pull quote above is more upbeat than the song lyrics featured on either side of the decades-old Treasure Island Foods bag I found in the archives at my last job. I'll take humorous optimism with my vegetarian burrito bowl over romantic pessimism with my European cheeses any day of the week.

No comments:

Post a Comment