Friday, March 19, 2010

a movie poster that could've spent less time explaining itself

Welcome back to my infrequent series (some would call it "abandoned" or "not substantial enough to even qualify as a series," but let's not nitpick) in which I play Monday-morning quarterback for movie-studio marketing departments and therefore justify my existence in this universe.

Diary of a Wimpy Kid, adapted from the book series of the same name, opens today, and recently I've seen posters on the sides of buses that feature this tag line:

Of course it's not a diary! How stupid do you think I am, Hollywood? Nobody advertises their diaries in public. Duh!

But even if they do, they're called blogs. Or Facebook status updates. Or tweets. And they help justify our existence by letting everyone else in the universe know what we think of, you know, stuff, or how bored we are or how fat we think we are (which is the cue for the rest of the universe to say "OMG, you are so not fat!").

You could learn a lot from people like me, Hollywood. In fact, yesterday when I was trying on some new jeans that felt a little tight and I decided Levi's has really taken a nosedive in popularity, I thought, "This would so make a great movie!"

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