Friday, March 16, 2007

a movie poster that could've used some copy editing

The poster for Universal's Dead Silence has this come-on line at the top: "From the writers and director and producers of Saw." What about the caterer? Same guy?

How about a simple "From the creators of Saw," Universal? C'mon, you're in a good spot here, unlike the studios that released 2005's Waiting... and Just Friends, which were both advertised this way: "From a producer of American Pie." (A producer? You mean one of the seven who were credited? Wow! I'm sold.) That sort of dirty trick doesn't really instill confidence in a potential customer.

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