The Coup's Boots Riley, speaking to Chicago rapper ShowYouSuck (Clinton Sandifer) in the February 6 issue of the Chicago Reader:
Peter Guralnick has a book called Sweet Soul Music in which he talks about one of the reasons that him and his friends were more into Stax Records as opposed to Motown Records in the 60s—they had this idea that Stax Records was more of the black culture than Motown was. It had this image behind it that this is what black people listen to. So what happened was, a lot of white kids started buying it.
But in his book, he interviews people and finds out that no, they were marketing it toward white kids with the idea of authenticity behind it. Who was buying it was mainly white kids, just like any product in the United States. But what does get sold sometimes is this idea of authenticity. And if you don't have a certain image, then you must not really be authentic. Because we all know, black folks only act a certain way. And if you're not acting that way, then you probably don't have many black folks who listen to your stuff. [Laughter.]